By 2040 100% of the Population Will Be a B2B SaaS Founder
A new industry report projects that, within fifteen years, every living human will be incorporated, have a pitch deck, and be actively seeking Series A funding for a workflow-automation platform.
By Alistair Finch, Business Editor · 2026

SAN FRANCISCO — In a forecast that has delighted venture capitalists and alarmed demographers in equal measure, a leading technology consultancy now predicts that by the year 2040 every human being on Earth will be the founder of at least one business-to-business software-as-a-service company.
The report, compiled from survey data, LinkedIn headline analysis, and what researchers describe as 'a statistically significant number of airport lounge conversations,' argues that the transition is already well underway. It notes that kindergarten classrooms in several affluent districts have begun replacing show-and-tell with 'pitch-and-tell,' and that a majority of household pets now have names drawn from SaaS branding conventions.
“If current birth and incorporation rates hold, maternity wards will issue cap tables before birth certificates by 2036.”
'We are approaching a singularity of incorporation,' said Dr. Helena Voss, now also a senior fellow at the Institute for Applied Paranoia's new business school. 'At current rates, the number of B2B SaaS founders will exceed the global population by 2032, then correct downward as everyone simply becomes everyone else's co-founder.'
The report identifies several accelerants. Remote work has made it possible to found a company from any room with Wi-Fi and a houseplant. Low-code tools have reduced the barrier to entry from 'can write Python' to 'can describe a problem with sufficient exasperation.' And a cultural shift has recast unemployment, retirement, and sleep as 'stealth mode.'
Critics have questioned the methodology. Economists note that if every person is selling workflow automation to every other person, the economy becomes a closed loop of invoices with no actual workflow to automate. 'At some point someone has to make the sandwiches,' said one dissenting professor, who later admitted he was raising a pre-seed round for a cloud-native sandwich procurement platform.
In response, the consultancy has published a follow-up scenario in which 2040's population consists entirely of angel investors. The report was released under a Creative Commons license and is already being pitched, without attribution, by seventeen separate founders.